Amanda Davis - Visual Artist/Graphic Designer

Design

2016

Typography Poster & Magazine Spread - Benguiat Gothic

My design process began with a deep dive into the history and characteristics of Benguiat Gothic. I explored the font's playful yet structured form, its connection to the late 1970s, and its potential for contemporary application. For the poster, I focused on dynamic typography, using scale and placement to emphasize the font's unique letterforms.

Task

This project aimed to visually embody the unique aesthetic of Benguiat Gothic, a playful sans-serif font designed in 1979. The challenge lay in capturing the font's inherent personality and historical context through both a poster and a corresponding magazine spread, creating a cohesive and compelling set of designs. The goal was not just to display the font, but to express its character through layout, composition, and visual elements.