Amanda Davis - Visual Artist/Graphic Designer

Design

2018-2019

KFest at Bethel Woods - Event Identity

I explored different typographic styles, color palettes, and graphic elements that could convey the festival's energy and create a sense of anticipation. I experimented with bold typography and color to capture the essence of the event. The logo was designed to be mass appeal and to be easily recognizable across all platforms. The color palette was chosen to reflect the vibrant energy & summery vibes of the festival. Using Adobe Creative Suite, I developed a comprehensive brand identity system, including the logo, typography, color palette, and supporting graphics.

Task

This project presented the incredible opportunity to craft the branding for one of the Hudson Valley's largest concert events, KFest at Bethel Woods. The challenge was to create a visual identity that not only captured the excitement and energy of a large-scale music festival but also effectively communicated the event's unique atmosphere and target audience. The branding needed to build hype, connect with the crowd, and ultimately drive ticket sales and attendance. It had to be more than just visually appealing; it needed to be a powerful tool for promoting the event and creating a memorable experience.