Amanda Davis - Visual Artist/Graphic Designer

Brand Identity

Ongoing

DJ Miss Deezy - Brand Identity

My design process began with a deep dive into my existing brand, identifying its strengths and areas for growth. I considered the diverse audiences I connect with, from radio listeners to club-goers, and how to create a visual language that spoke to them all. I explored various visual concepts that could capture the energy and dynamism of my performances.

Task

As a DJ, my brand identity needed to be as dynamic and versatile as my music. The challenge was to evolve my existing visual image, capturing the high-energy atmosphere of my performances, from radio broadcasts to nightclub sets and exclusive events. The goal was to create a modern and sophisticated brand that resonated with a broad audience while subtly incorporating a feminine aesthetic that connected with the vibrant nightlife scene. Ultimately, the new brand identity had to amplify my sonic impact and authentically represent me as an artist, seamlessly translating across all platforms, from digital marketing materials to stage visuals. The core objective was to deliver more engagement, more innovation, and more impact across all aspects of my brand.