Brand Identity: DJ Miss Deezy
Task
As a DJ, my brand identity needed to match the energy and versatility of my music. The refreshed visual identity captures the atmosphere of radio broadcasts, nightclub performances, and exclusive events with a modern, sophisticated look. Designed to translate seamlessly across digital marketing and stage visuals, the brand authentically represents me while driving greater engagement, innovation, and impact.
Process
My design process began with a deep dive into my existing brand, identifying its strengths and areas for growth. I considered the diverse audiences I connect with, from radio listeners to club-goers, and how to create a visual language that spoke to them all. I explored various visual concepts that could capture the energy and dynamism of my performances.
