Flyers: Print & Digital Design

Client

Various venues, promoters & events

Year

Ongoing

Role

Design & Art Direction

Task

Flyers, posters, and social graphics for clubs, promoters, and events across the tri-state area.

Process

Event graphics get about a second of attention, on a phone, in a feed full of other flyers. Every one carries a venue mark, a date, a lineup, an address, and usually a sponsor — and it still has to be legible at thumbnail size. Hierarchy does the work. One element gets to be loud — usually the night or the headliner — and everything else falls in behind it at a size that matches how badly someone needs it. Addresses and sponsor marks live small and low, legible up close and invisible at a scroll, which is the correct order.

Outcome

Ongoing work across venues and promoters throughout the region.