Brand Identity: Kfest at Bethel Woods

Client

Kfest — K104.7 / Pamal Broadcasting

Year

2017 – 2020

Role

Brand Identity & Event Design

Task

The overall festival identity and every piece that carried it — merchandise, stage backdrop, banners, badges, and site signage.

Process

A music festival is a deadline with a hundred deliverables attached. Everything ships on the same day, physical pieces need lead time for print and fabrication, and the lineup keeps changing while you’re designing around it. This one was less about a single hero design than about planning. I mapped every deliverable and its production deadline first, then built an identity flexible enough to survive being applied to all of them — a badge, a stage the size of a building, and a t-shirt are not the same problem.

Outcome

Four consecutive years of the festival, 2017 through 2020.