Le Express — Farm-to-table restaurant & bar brand identity featuring an enso brush circle around a French rooster and fleur-de-lis typography.
Identity Work
Client
Le Express · Mister Vince · Fortune · Dienvy · Soirée & Ink
Years
2012 – Present
Role
Brand Identity & Creative Direction
Task
Custom brand identity marks across hospitality, syndicated radio, music production, and e-commerce — crafting versatile visual identities designed to scale.
Process
Each mark begins by distilling the brand's core essence into a single memorable symbol — balancing typography, geometry, and texture for physical and digital media.
Outcome
A decade of brand marks active on restaurant signage, release artwork, stage graphics, syndicated radio banners, and digital storefronts.
Fortune — Artist brand mark for MC Big Ali, designed to integrate seamlessly onto release artwork and stage graphics.
Mister Vince — Versatile mark for internationally syndicated radio shows, club flyers, and stage banners.
Soirée & Ink — Digital stationery brand identity combining gold foil typography with hand-drawn quill illustration.
Dienvy — Production team identity for Vinyl Squad's international club remix production team.