Sipaholic Mug Co

Self-initiated brand concept.

Client

Self-initiated brand concept

Role

Brand Identity & Art Direction

Task

Logo system, color palette, type lockups, social launch posts and product mockups for a coffee mug brand.

Process

A script wordmark paired with a simple cup mark. The system has three versions: primary, compact, and a circular badge. A muted palette of mauve, slate blue, plum gray and charcoal carries across product, packaging and social. Mug designs use custom type lockups, built by modifying and reshaping display typefaces.

Outcome

A launch-ready brand system, shown across logo, social and product.

Sipaholic mugs with custom type lockups — Think Outside the Box and It Always Seems Impossible Until It’s Done

Custom type lockups for the product line, built by modifying and reshaping display typefaces.

Social launch post.