Home for the Holidays with Andy Grammer — 100.7 WHUD web graphic on a laptop and K104.7 social post on a phone, designed by Amanda Davis

Home for the Holidays with Andy Grammer and special guest Sam DeRosa at the Bardavon. One event, two station brands: the 100.7 WHUD web graphic and the K104.7 social post.

Pamal Broadcasting

Sole designer for a six-station Hudson Valley radio group. Event campaigns, print and large-format, sales collateral, and all six station websites.

Client

Pamal Broadcasting — K104.7, 100.7 WHUD and sister stations

Year

2017 – 2020

Role

Webmaster & Graphic Designer (in-house)

Task

Event campaigns, print advertising, sales collateral, vehicle wraps and promotional merchandise for a six-station Hudson Valley radio group, plus all six station websites.

Process

Each station has its own brand, so one event often meant several versions. Home for the Holidays ran for both K104.7 and 100.7 WHUD. Work ranged from a 1/6-page magazine ad to full vehicle wraps and festival campaigns for a 15,000-capacity venue.

Outcome

Produced and in use: station vehicles wrapped and on the road daily, ads run in Westchester Magazine, and sales collateral for advertisers.

Festival

Kfest at Bethel Woods

The festival identity and every piece that carried it — merchandise, stage backdrop, banners, badges and site signage. Four consecutive years, 2017 through 2020.

Large Format

Vehicle Wraps

Vehicle wraps for K104.7 and 100.7 WHUD — two station brands, in daily use across the Hudson Valley. The station mark takes the largest clear panel on each side, the morning show sits second, and the social handles run small along the lower body — legible up close, out of the way at distance.

K104.7 vehicle wrap with Woodman in the Morning, on the road in the Hudson Valley — designed by Amanda Davis

The current K104.7 wrap, on the road.

The original green K104.7 vehicle wrap, installed

The original K104.7 wrap, before the purple redesign.

K104.7 vehicle wrap production spec sheet — all six views

Production template, all six views.

100.7 WHUD vehicle wrap photographed on location

100.7 WHUD wrap, on location.

High/Low Cash Game

Full-page and 1/6-page print ads for 100.7 WHUD’s High/Low Cash Game, sponsored by Empire City Casino. Ran in Westchester Magazine.

Sales Collateral

Brochures & One-Sheets

Tri-fold brochure, one-sheets and audience infographics for K104.7 (WSPK) and 100.7 WHUD — programming, coverage maps and listener data for advertisers.

K104.7 tri-fold brochure — cover and inside spread with programming, coverage map and events

K104.7 and 100.7 WHUD sales one-sheets with audience data

Merch

Station Events

Branded cornhole boards for K104.7 station events.