Apex Sim Racing

Client

Apex Sim Racing

Year

2019

Role

Brand Identity

Task

Logo design for a company that builds custom sim racing gear. A primary lockup, plus a reduced mark for applications too small to carry the full name.

Process

The wordmark uses angled cuts through the letterforms so it reads as speed without leaning on italics or a swoosh. The triangle monogram is the same geometry reduced to its simplest form, so the brand still reads when there is only room for a mark.

Outcome

In use across the company’s product line and still in production.