Apex Sim Racing

Client

Apex Sim Racing

Year

2019

Role

Brand Identity

Task

Logo design for a company that builds custom sim racing gear. A primary lockup, plus a reduced mark for applications too small to carry the full name.

Strategy & Process

The wordmark uses angled cuts through the letterforms to express speed without leaning on italics or a swoosh. The triangle monogram reduces the geometry to its simplest form for small-scale physical hardware applications.

Outcome

In active production across the company’s full product line of custom wheel faceplates and hardware button boxes.