Brand Identity: Phrequency Competition

Client

Phrequency Competition

Year

2024 – 2025

Role

Brand Identity & Livery Design

Task

Full brand identity, plus race livery concepts for the karts.

Process

A kart racing team and coaching operation, so the mark had to survive everywhere racing puts a logo: race suits, kart livery, trailers, and social. Vinyl on a curved body panel and a 40-pixel profile picture are the same mark under very different pressure. The livery is designed to a shape that already exists — the panels decide what the graphics can do, so the mark has to be built to work with the form rather than sit on top of it.

Outcome

Identity and livery in use across the team’s karts, apparel, and channels.