Brand Identity: Skratch Ink

Client

Skratch Ink — Vinyl Squad

Year

2017

Role

Brand Identity & Apparel Design

Task

Brand identity and apparel design for the shop: shirts and hats.

Process

An apparel brand for a DJ crew, sold to people who already know the culture. It had to read as apparel rather than branded merchandise, and hold up printed on dark fabric. The mark is built for garment printing first: heavy enough to survive a screenprint, simple enough to sit on a chest or a cap without extra explanation. The graphics lean on the language the audience already speaks — turntables, records, the phrasing DJs actually use — so the shirt reads as an inside reference rather than an advertisement.

Outcome

Shirts and hats produced and sold through the Vinyl Squad shop.