Brand Identity: Skratch Ink

Client

My Team

Years

Various

Role

Designer, Art Director

Task

The goal of this project was to build the Skratch Ink brand from the ground up, creating a visual identity that reflected music culture, DJ life, and creative self-expression. This included designing logos, apparel graphics, and brand visuals that could live naturally across merchandise, digital platforms, and promotional spaces.

Process

My process was rooted in experimentation and exploration, drawing inspiration from music, typography, and street culture to shape the look and feel of the brand. I explored graphic styles, refined typography, and tested designs across apparel and digital formats to ensure the brand felt cohesive, authentic, and wearable.