Soirée & Ink

Brand

Soirée & Ink — my own

Year

[YEAR?]

Role

Brand Identity, Product Design & Storefront

Constraint

Digital invitations are a commodity category — thousands of sellers, near-identical templates, and buyers deciding from a thumbnail on a phone. The design has to do the selling before anyone opens the listing.

Task

Build the brand, design the product line, and design the listings that sell it.

Process

The mark is script-and-serif with gold and a light hand, because the buyer is planning something they want to feel special about. Every template shares one type and color system so the shop reads as a line rather than a pile of one-offs. Listing images are built to be read at thumbnail size first and full size second — the reverse of how you would normally lay something out.

Outcome

A live shop with a product line I design, merchandise, and sell through.